Thursday, 2 August 2012

London Rajar - Q2/2012

The latest Rajar audience figures for Q2/2012 have now been published and, as usual, here's my guide to what's happening in London.

This quarter just about everybody in London has gone down. A few, including Absolute and Gold (London) have bucked the trend. I'm surprised LBC 97.3 didn't do better because of the London Mayoral and Assembly elections during this quarter - and especially 'lift-gate'.

As usual, though, I make my usual caveat about not taking a single quarter's figures in isolation - a year-on-year comparison is the better one.

As usual the 'Big Four' - Capital, Heart, Kiss and Magic - have been shuffling around.

(Click on the images to enlarge)

Now here's a couple of new charts.

I thought it might be interesting to track the main stations' performance over the past few years - including the BBC and commercial nationals. As you can see, it highlights the way the main stations regularly change places.

Note: Figures used in all charts for 'Absolute' are 'Total Absolute Radio (London)'

Survey period - 2nd April - 24th June 2012. Source: Rajar/Ipsos Mori/RSMB.

You can find the previous quarter's charts here and Q1/2011 here.

There is also, as always, some excellent coverage and commentary from James Cridland, Matt Deegan and Adam Bowie, as well as Media UK and Radio Today.